Bihar Election 2025: BJP’s Unique Strategy—Muslim Women from Varanasi Join Campaign, Eye on MY Vote Bank

The Bihar Assembly election has entered a heated phase with the conclusion of nominations and active campaigning by all parties. This time, the contest is not just between the NDA and the Mahagathbandhan (Grand Alliance), but includes several new players, making the battle more dynamic than ever. Amidst this, the Bharatiya Janata Party (BJP) has launched a notable strategy that could disrupt traditional voting equations in the state.​

Muslim Women from Varanasi in the BJP Campaign

In an unprecedented move, the BJP is sending Muslim women from Varanasi to campaign across various regions of Bihar, particularly targeting Muslim-dominated constituencies in West Bihar. These women are set to highlight the benefits they received after the abolition of triple talaq, and will inform local Muslim women about the welfare schemes under Prime Minister Narendra Modi and Chief Minister Yogi Adityanath, including advantages like ration distribution and Ayushman Card healthcare coverage.

Focus on the MY Equation

Traditionally, the Rashtriya Janata Dal (RJD)’s MY vote bank—Muslim and Yadav voters—has been the backbone of the opposition alliance in Bihar. By sending teams of Muslim women to campaign and share first-hand accounts of positive changes under the BJP, the party aims to dent the loyalty of this MY bloc and shift the narrative to the NDA’s own MY equation: Mahila (women) and Yuva (youth). With nearly 3.5 crore women and over 1.5 crore young voters eligible to vote, this gender- and youth-centric outreach could play a decisive role.​

Campaign Approach and Anticipated Impact

The Varanasi women’s groups will travel in teams of about 30 members, meeting Muslim households, and promoting government schemes. By directly addressing Muslim women on issues like triple talaq and highlighting improvements under the BJP, the party hopes to mobilize support in its favour and break into the RJD’s core Muslim-Yadav support base.

Political analysts believe this campaign move could benefit the entire NDA coalition while presenting a serious challenge to the opposition’s vote arithmetic in several key constituencies. The results, they say, may signal a reshaping of electoral alliances and community-driven voting trends in Bihar.

Conclusion

With the introduction of this innovative outreach, the BJP is betting that empowering and engaging Muslim women voters on local issues will help the NDA overcome longstanding caste and communal fault lines, potentially rewriting the story of the 2025 Bihar Assembly elections.